Stevivor declared that the ads are available on NBA 2K21's PC version as well as the PlayStation 4 version. NBA 2K20 began featuring unskippable ads last Halloween NBA 2K Coins. They were added in NBA 2K19 in the summer, shortly after the game's launch. The two games created backlash, which then faded away.

It's not uncommon to see in-game advertising, and it's certainly not fake billboards or actual sponsors. Madden NFL 10 began with it being released on PlayStation 3 or Xbox 360. It also included pre-game bumper advertisements for Snickers about a decade ago.

EA Sports introduced unskippable advertisements into UFC 4 (and 2018's UFC 3), in September. The UFC 4 launch was on August 4th on Xbox One and Windows PC. EA Sports eventually issued an apology to the athletes and disabled all advertisements. Although the publisher acknowledged that advertising in-game was not new to UFC, he said it was imperative that players were aware the inclusion.

The 15 Best NBA 2K Games Ranked by Metacritic. It's apparent that NBA 2K is the best basketball game franchise. It made a great debut with Cheap NBA 2K22 MT. This made it a challenge to EA Sports' NBA Live. Through the years, 2K so routinely beat Live that EA stopped playing and restarted their franchise.